The products that are most visible to us often become the products we buy. The brand managers behind those products work very hard to ensure that we see their products over and over, and that we "see"

Product brand managers create messages about their products that get ingrained in our minds and encourage us to buy. Those messages tell us something about the product and the benefits to us as consumers

Just as a product tells us something about its brand's verbal identity through written and spoken words in advertisements and directly on a product's packaging, so do we tell the world something about

We humans make decisions about "who" other people are within seconds. It has been scientifically proven that we "give" internal characteristics to people just based on how they look. Because of that,

Product brand managers analyze their competitor products' strengths and weaknesses. As a personal brand, you must do the same. Read on to find out how to figure out your brand's competitors' strengths

When you brand yourself, it's important to take some time to analyze who you are, what you want, and what you want to do with your life. In this blog post, we explore how to analyze yourself as part of