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The products that are most visible to us often become the products we buy. The brand managers behind those products work very hard to ensure that we see their products over and over, and that we "see" the products in a good light. The same goes for your personal brand. Read more to find out why it's important that your personal brand be a "visible" brand and how to get the visibility for your brand that you need in order to become "top of mind" in the minds of your target market!

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Have you ever noticed that when you think of certain product categories you immediately think of a certain brand? Below is a list of product categories. As you glance at each one, what brand name comes to mind?

• Coffee
• Tissue
• Automobile
• Soda
• Pain reliever

Whichever brand you thought of first was part of a carefully planned strategy by each of those brand’s managers. They worked diligently to ensure you thought of their brands first when you thought about their product category.

It is called visibility. The people behind branded products and services use the various strategies I’ve discussed in previous blog posts to get their products to be first in your mind.

Likewise, as a personal brand, you need a visibility plan that places you first in the minds of your target market people.

Similar to a previous topic I wrote about, Creating Brand Statements, developing a visibility plan is much more involved than a brief blog post can fully convey.

In a nutshell, you can get on special projects and task forces, write for your company or industry, speak at industry conferences, lead meetings, get interviewed by the media regarding your industry, and build relationships with people who can connect you to your target market.

Each of these takes a certain amount of preparation or research. Each should get you in front of your target market people and show you in a positive light.

As I mentioned in an earlier post, ”Brand Yourself!” is now offered as a self-paced coaching program. It can be used by any business person (corporate employee or entrepreneur) to develop and implement a personal brand, which can then be used for great results. See my website for more information.

One of the most important things to remember about personal branding is this:

If you don’t brand yourself, someone else will; and it probably won’t be the brand you want!

Don’t let that happen to you.

Brand yourself! (without getting burned)!