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Okay, so I made this ad up. Here's why:

The words "natural," and "pure," in and of themselves, have no relevance in the world of skin care and cosmetics. Horse urine, used in some facial preparations, is certainly natural. And even if it's mixed with something, it's still "pure" horse urine, right? So if you're buying a skin care product, unless they define what they mean by natural or pure, we shouldn't assume they mean anything helpful at all. These are just popular advertising buzz words.

We can do a little better with the word "organic," but it's still mis-used a lot. If an ingredient is "certified organic" by the state in which it is made, this means that it has met with certain scientific standards that you can probably trust.

Another guarantee when you're looking for skin care products is to see if the label says "Pharmaceutical Grade Minerals," "pharmaceutical grade lanolin," rather than something like "real minerals from the earth." There are lots of minerals in the earth, all real, and not all are skin-friendly.

Finally, for animal lovers, don't think that because a product advertises itself to be made of oatmeal or avocado pits or whatever, that it hasn't been tested on animals, and that it doesn't also contain animal-based ingredients. Another buzz word - "cruelty-free" - has also been misused by marketing departments. The word is ambiguous. One might say that lanolin is cruelty-free because they get it from the shaved fur of sheep, and the sheep go back to their dinners right after their shave - but the truth is, many sheep are cut during shaving, and many other sheep are traumatized by the process itself. So using a product containing lanolin may mean that no sheep were killed, but it doesn't necessarily mean the lanolin is cruelty-free.

Here's how to get what you want from a product.

• Check out the ingredients of a product. Go to the company's website, and put up a Google screen next to the skincare company's screen, and look up the ingredients you don't know.
• Make sure organic ingredients are certified.
• If you want to protect innocent animals, look for a PETA and/or a Leaping Bunny approved label or logo. Or look for a statement on the website or on the product container stating that the company does not engage in animal testing, NOR do they purchase ingredients from companies that engage in animal testing.
• A truly vegan product will be labeled as such.

Oh - and one final thought: Be careful of non-animal tested or vegan products that come with animal hair brushes! If you love animals, you're defeating the whole purpose of buying a vegan mineral foundation if you apply that foundation with a brush made from squirrel hairs. Yes, they kill the squirrels. Many of the "kits" come with wonderful products, but then they go ahead an include "natural" brushes. Guess where natural brush hair comes from?

I rest my point.

Namaste,
Suzann
http://www.MyMakeupMirror.com