I am very picky when it comes to lipstick, so when I find one I like, I stick with it until I have to apply it with my finger because it's all gone, and then I go lipstick hunting again (Plus, since I usually buy natural soft colors, I don't have to worry that it won't match with the eyeshadow or the color of outfit.) Right now I have one by Cover Girl Incredifull lipcolor in ripe fig. I guess it depends on your skin tone too. Once I bought one from Victoria's Secret that I really liked. It's actually a lipgloss, but it's not as sticky and it plumps your lips beautifully. It's clear enough to let your lips look natural, but it has a little pink so they don't look too pale. I want to buy it again, but sometimes I'm not in the mood to pay $20.00 for a lipgloss...

If you want it to last, there is the forever lipsticks by maybelline or the Cover Girl Outlast lipcolor, but some people say their lips feel kind of dry with it. I don't really mind reapplying during the day if my lipstick has some kind of moisturizer (a great trick that made my man say I have the softest lips he has ever kissed) ... and I love the looks I get from him when I do it (He stares and stares, and I can tell he's thinking something interesting...)

Try Revlon's Plum Wicked. It's in the same color family as the one you use know now but it's in form of a gloss. The color is less harsh. Or you can try their champagne colored one and use bronzing powder on your cheeks to give you color
I used all their colors and I love them!

"Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."
-Coco Chanel

Even though it has a strange reputation I really like Mary Kay lipsticks. They have great colors and they just look really good on.

The best long lasting lipstick I have ever used is by MAC. It comes in a double sided tube. One side is the color side and the other side has a gloss side. All long lasting lipsticks make your lips dry. The gloss in this particular kind prevents that dry feeling without removing the color. It really is the best.

"I paint my own reality." -Frida Kahlo

I know the feeling; shopping for lipstick can be SO trial & error. It's not at ALL fun to pay like $7 for a lipstick (after you stood there in the aisle for 15 minutes trying to make your decision on which one to buy), only to go home and find that----eeeuw!!! What an AWFUL color. We all probably have a drawer full of lipstick mistakes. Happily for me, I have a daughter who LOVES my mistake lipsticks.
For me, it was very eyeopening to have my "colors" done. In the '80s, author Carol Jackson originated the COLORS scheme for women: spring, summer, fall, and winter color palettes determine the colors you should wear.
It's also true for lipstick & all makeup.
I remember the seasonal colors fad of the '80s, but I had never had them done for ME. I found Jackson's book at a garage sale for 25 cents, hahaha, and decided this was my chance!
I read it and learned a lot about "my" colors as a SUMMER. I found that the outfits and the makeup colors I love, the ones that make me look gorgeous , are in my SUMMER color palette--- the colors I am supposed to be wearing to look my best. Other stuff, like certain colors or lipstick mistakes, were often from another incompatible-for-me color season.
I was SO delighted to have this info!
I have been building my wardrobe little by little around my SUMMER colors. This has been a smart move! I also follow the colors rule when I look for makeup. The result has been that my last lipstick purchase was DEAD ON! It is a great color & is my fave lipstick.

Check your local library for the book! It's COLOR ME BEAUTIFUL by Carole Jacskon. Yes, it's oldish (but I happen to LOVE the '80s) (hahahah)--- like written in maybe 1985?? And some of the fashion advice, therefore, is humorously outdated. But it's fun.

Black Honey by Clinique is a fabulous colour on so many women because is has colour but is not over-powering ~ it looks dark in the tube but goes on sheer. Maple Stickgloos by Laura Mercier is also fabulous on - so much so it is almost always out of stock (so maybe not my best suggestion of the day.) I hate the way many lipsticks tasts so I love Sonia Roselli's lip glosses (she custom blends them for you and adds your favorite flavor). I have yet to find a turely long lasting lipstick that with everyday wear will not over dry my lips.

A good lipstick colour should be one the brightens your entire face, almost like you refreshed all you makeup just by putting on the lipstick. I have about 6 different lipstick brands that are all alomost the same colour... if you are really looking for a change head to your local beauty store weather that is Sephora, Ulta, or a deporatment store - one where you can try on different colour then walk around checking yourself out in all the different mirrors - it is one of my favorite past times...lol!

A girl should be two things: classy and fabulous ~ Coco Channel